It’s no surprise in the cellular industry today that Google’s Android phones and Apple’s iPhones are the brands that are, and have been dominating the playing field. Microsoft’s Windows Phone has seen pretty limited success, mostly for its inability to properly compete with the two opposing company’s phones on an application level. Microsoft’s current CEO Steve Ballmer reassures us however that the newly launched Windows Phone 8 will prove to be a strong competitor in the market.
Given the release of Windows 8 a little over a week ago, Ballmer believes the sales of new windows products, including the Windows Phone 8, will grow quickly in the coming months.
“With the work we have done with Nokia, HTC, Samsung and others … there is now an opportunity to create really a strong third participant in the smartphone market,” he said in Tel Aviv at Microsoft’s first Windows 8 launch outside the United States. We are still relatively small … I expect the volumes on Windows Phone to really ramp quickly.”
On that note, Nokia has recently released its Windows 8-based smartphones, in belief that Microsoft’s advertising will help sell their product, and help them recover from their financial loss in the third quarter of 2012. In reassurement, Microsoft states that more advertising is going into Windows 8 and its accompanying new products than ever before. The convenience of the new surface tablet and its compatibility with the Windows Phone will likely increase the sales for both. Ballmer also states that in the first weekend after launch, Windows 8 managed to sell over 4 million upgrades.
“The initial reaction to these products has been really really phenomenal … And if you look at how people will get Windows 8, the truth of the matter is more people over time will get Windows 8 by buying a new computer than by upgrading old computers,” Ballmer said, noting that 400 million personal computers are sold globally each year.
Hopefully Microsoft can actually pull this one off and become a decent competitor in the smartphone industry. Their success, as stated above, could also keep other smaller companies like Nokia from crashing into bankruptcy, which would indeed be upsetting considering Nokia’s dominance years ago. Windows 8’s questionable tablet-based interface could end up leading Microsoft into more problems, but at the same time the tablet industry could end up becoming a centerpiece in the technological industry. Be sure to check BuyPoe for all the latest and greatest in the world of technology.